Kamil Kucharczyk
Kamil Kucharczyk is a freelance art director and digital designer, living in Warsaw, Poland.
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Young God

advertising, art direction

The problem was: how are we to make people aware that when they retire and receive a pension from the ZUS (Polish Social Insurance Institution) they will have a third of what they now enjoy.  So after briefing, we began looking for something real, something we could call “taken from life itself”

That was insight gained from experience

That was insight gained from experience

Prudential advised that we should meet with an insurance counselor to better understand the product itself and this is how we met Ms. Ida from Prudential. She summarized the meeting very well by saying, “I meet such young gods daily who think they will always be healthy and that they will be earning more as time goes by.” Well said. That was insight gained from experience

The campaign has received a bronze award on the Polish KTR advertisement contest 2016.

Agency: BBDO Warsaw, Creative Director: Kamil Redestowicz, Creative Team: Mateusz Wójcik, Kamil Kucharczyk, Agency Producer: Bartosz Okólski, Production Company: Papaya, Director: Sebastian Pańczyk, DP: Marek Sanak, Executive Producer: Paweł Bondarowicz, Kacper Sawicki,