Kamil Kucharczyk
Kamil Kucharczyk is a freelance art director and digital designer, living in Warsaw, Poland.
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Pepsi Challenge summer

advertising, art direction

Pepsi taste challenge, consists of a taste test using the blinded experiment method, two unlabelled cups are compared with each other: one consists of Pepsi, the other of Cola. Somehow we were invited this year to join the campaign more actively and we ended up changing the communication formula slightly by targeting different professional and social groups. Three films were produced in connection to this campaign.

Three films were produced in connection to this campaign.

Agency: BBDO Warszawa, Creative Team: Mateusz Wójcik, Kamil Kucharczyk, Kamil Redestowicz, Agency Producer: Bartosz Okólski, Production: Papaya Films, Director: Julia Rogowska, DOP: Tomasz Augustynek, Executive Producer: Paweł Bondarowicz, Kacper Sawicki, Producer: Grzegorz Borowiak, Editor: Maciej Kozłowski, Postproduction: Televisor, Producer: Iwona Kachel