Kamil Kucharczyk
Kamil Kucharczyk is a freelance art director and digital designer, living in Warsaw, Poland.
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Nike Run Warsaw 2012

art direction, interaction design, web design

In 2012, in collaboration with Nike we decided to unite Warsaw’s runners and arouse them to action in an effort to bring back sportsmanship and the joy that comes from competing. The idea was to create an app that would bring together thousands of runners who would compete with each other by running on the two sides of Warsaw. The app gave the possibility to invite Nike trainers to exercise with you, your friends and colleagues so they could support you when the going gets tough and create interesting run routes. You could also compare your results with others. We created a really good campaign. 34,000 people registered for the Nike Run Warsaw 2012 event. The runners’ community increased by 27% to 165,000.

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   Agency:   Brasil Warsaw    Creative director:   Dominik Tomasik,   Creation:   Kamil Kucharczyk,   Lead developer:     Kuba Matuszewski,   Client service:   Marcin Niemierko, Maciej Straszewicz

Agency: Brasil Warsaw  Creative director: Dominik Tomasik, Creation: Kamil Kucharczyk, Lead developer: Kuba Matuszewski, Client service: Marcin Niemierko, Maciej Straszewicz