You might have 1/3 of what you now have.
This is the effect we wanted to achieve during the Young Gods campaign: show that this is how one’s pension might look like. You might have 1/3 of what you now have.It worked really well. Each time the ad reached its most culminating point there was total silence in the auditorium.
This film was recognized for creative media usage and received a bronze award on the Polish KTR advertisement contest 2016
Agency: BBDO Warsaw Creative Director: Kamil Redestowicz Creative Team: Mateusz Wójcik, Kamil Kucharczyk